More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean ‘wrong’ in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized.
I’ve been blessed to be somebody that’s been climbing that success mountain top for years of hard work, you know, but now it’s all connecting. And now, the whole world is watching, you know what I’m saying, and it feels good ’cause it’s good energy. This is all positive vibes, and good vibes and good energy, so it feels incredible.
I believe to be a leader is to enable others to embrace a vision, initiative or assignment in a way that they feel a sense of purpose, ownership, personal engagement, and common cause. I was very affected as a child by my father’s positive example as a civic leader who inspired others to share his commitment to improving our community.