We live in an age where there is a firehose of information, and there is no hierarchy of what is important and what is not. Where the truth is often fashioned through a variety of digital means. Are you your avatar? Who are you in social media? What face do you turn toward the world? How much does it have in common with who you actually are?
To be honest, what I struggled with in my degree is what's so helpful when it comes to social media in that I lack focus. I'll start reading about evolutionary biology and end up on quantum physics. While that makes writing your dissertation very difficult, for a page like IFLS, that's amazing because I get a wide range of everything.