More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean ‘wrong’ in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized.
My father taught my siblings and me the importance of positive values and a strong ethical compass. He showed us how to be resilient, how to deal with challenges, and how to strive for excellence in all that we do. He taught us that there’s nothing that we cannot accomplish if we marry vision and passion with an enduring work ethic.